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Engagement on Instagram is vital for building a community and increasing a brand’s presence. Both of these can help to drive business growth and improve sales. Actually getting this engagement can be tricky, however. Whether it’s likes, comments, saves, or shares, increasing your Instagram engagement isn’t smooth sailing.
Photo credit lookstudio by Freepik
This doesn’t mean it has to be complicated, though. As the infographic below shows, multiple tips and tricks can help with this. These help you see more than a few benefits with your Instagram, like:
- Deepening your connection with your audience.
- Showcasing content relevance to your target market.
- Boosting your overall reach and visibility.
- Driving online or in-person conversions.
Then there’s the overall growth you’ll see in your follower count, which then feeds back into these benefits. Driving this engagement should be a priority for most brands.
The tips and steps seen in the infographic below highlight exactly how your brand can do this. One of the more notable areas to focus on is nail aesthetics. You should have a cohesive look across your Instagram posts and stories. This should also relate back to your other social media accounts, too.
Then there’s remembering that Instagram is no longer just about photos. Videos are becoming increasingly more important.
That means actually investing in video content. This content doesn’t need to be a Hollywood-level production, either. Depending on your aesthetic look, it could look much more authentic than that. Pairing both is a key tip when you’re increasing your Instagram engagement going forward.
Check out the infographic below for more tips:
