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Every day is important in business, and every task should be completed with purpose. Nonetheless, some moments carry greater significance than others. Meeting VIP clients at your workplace is one that could potentially change the trajectory of the company. So, ensuring that you leave a lasting impression is essential.
Whether preparing for your first big meeting or altering your approach after previous failures doesn’t matter. The following tips will give you a platform for success.
Image by Gerd Altmann from Pixabay
Make Your Workplace Stand Out
When a VIP corporate client visits your business, they will form opinions right away. If the company doesn’t feel 100% professional and reliable, the likelihood of them choosing you is very small. Making your workplace stand out for the right reasons is one of the best ways to set a positive impression from the start.
A resurfaced parking lot and impressive building signage evoke positive vibes. All reception areas should feel spacious and clean, while the conference room should be prepared too. Displaying accolades, certificates, awards, and related items of interest builds positivity. Aside from impressing visitors, it encourages employees to take pride in the company.
Deliver A VIP Experience
The fact that you are meeting a corporate client in person gives you an unrivaled opportunity to win them over. They want to work with people they like and also want to feel valued. A VIP experience can begin before they arrive. For example, arranging a chauffeur service from the airport or train station gets things up and running in style.
Their time with your business should be filled with pleasant experiences, as well as the information they need to make a decision. Corporate food service companies can deliver stunning dishes. It makes your business more memorable while also showing that you leave no stone unturned. The service can be used as a work perk for employees too. Perfect.
Invest In Your Appearance
As already stated, a corporate client will start to judge your business almost immediately. Whether you like it or not, those opinions will be influenced by your appearance. A well-fitted business outfit with shoes will give you a more professional and complete look. This should be supported by your signature scent and a strong beauty routine.
Appearances matter in business for many reasons. As a woman in leadership, looking and feeling your best will enable you to cast a more confident figure. In turn, this gives you a stronger chance of getting the VIP client to place their trust in the company. Just be sure to remain organized by having any stationery you may need in your possession.
Use Visuals For Added Engagement
Keeping a corporate client engaged can be a challenge. Meanwhile, it’s important that they understand the content of the meeting. If you leave room for ambiguity or a lack of detail, the harsh reality is that they will take their custom elsewhere. Using visuals can be the best way to make content digestible and memorable.
In today’s climate, it is possible to create visuals from AI prompts. Video presentations are another useful tool because it removes any chance of you forgetting key info. The data can also be sent to them later on as a reminder of the meeting. Most people are better visual learners. So, you must look to incorporate visuals where possible.
Embrace Corporate Gifts
Providing a VIP experience has already been mentioned as a way for you to stand out. However, you can also use corporate gift services to your advantage. It builds excitement while they are at your site, which makes them take note of what you say. More importantly, the gifts are a regular reminder once they return.
It is another simple way to go the extra mile and show your attention to detail. When people associate your brand with positive features like these, there is a far better chance of them using you for their corporate needs. If nothing else, you are giving them value for money before they have even started to use your products or services. Or added value if they are an existing client.
Follow Up
Finally, you must remember that the process does not end when the meeting ends or the client leaves your office. In many cases, corporate clients need time to think about their decision, especially when it’s a big one. So, sending them an automated email to thank them for their time is highly advised. Arrange for it to be sent on the next working day.
Efficient follow-ups may also include digital versions of presentations or a personalized quote. Crucially, you should include a call-to-action that actively encourages them to take the next step. This could mean aiming for the sale, another consultation, or arranging a trial of a service. Either way, you must not give them an opportunity to forget your brand.
