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AI is useful for everything. But even website creation?
That’s right, you can use AI to create websites tailored to your specific design and content needs. We are no longer in the drag-and-drop web builder age. You can now use natural language processing (NLP) tools to enter prompts and generate entire websites at the click of a button.
The advantages of these tools are greater speed, simplicity, personalization, and marketing integration, which, of course, includes digital and CTV (connected TV, which uses videos to advertise) advertising. Making a site is easier, quicker, and cheaper with these tools.
This article defines prompt-based website creation, how it works, its benefits, and the role of digital advertising in AI web creation.
Photo credit: Freepik
What Is Prompt-Based Website Creation?
Prompt-based creation uses text instructions for AI tools to generate complete websites at the touch of a button.
There are many platforms that allow you to do this, and they all use AI because it is a powerful driver of speed and accuracy for web creation. It also allows flexible customizability as users enter detailed prompts and get the specifications they need to deliver their message in an appealing way to users.
How It Works—From Prompt to Published Site
Despite it being an easy process, it’s important to understand every step of the AI web creation journey to ensure you get the outcome you need to drive traffic to your site.
Sure! Here’s a breakdown of the four steps using simple, clear language for a 12-year-old audience. Each step is exactly 50 words with an H3 heading.
Step 1: Write a Prompt
Start by telling the AI what kind of website you want. Type something like, “I want a modern site for my bakery with e-commerce and a blog.” You don’t need to know code. Just write what you need, and the AI will understand and get started.
Step 2: AI Builds Your Website
The AI reads your prompt and makes a website for you. It picks the design, layout, colors, pictures, and even the words. It matches everything that you asked. In just a few seconds, you’ll see a full website that looks like it was built by a professional.
Step 3: Change What You Want
If you don’t like something, you can change it. Maybe you want a different color, new text, or a bigger picture. Just click and update what you want. You don’t have to do this, but you can make the site match your style before you publish it.
Step 4: Publish Right Away
When your site looks the way you want, press the publish button. Now your website is live on the internet. People can visit it, read your pages, and buy from your store. The whole thing takes only a few minutes from start to finish. You are now online.
The best thing about this process is that it saves time and money compared to manual design and coding. But it’s essential to follow this process to ensure you don’t miss any steps and achieve the best outcome.
Benefits for Entrepreneurs and Small Businesses
AI website creation is surging in popularity. The reason is the tremendous benefits it provides for companies, especially businesses and entrepreneurs with low marketing and advertising budgets.
The benefits include low barriers to entry, cost-effectiveness, speed, and personalization.
Low barrier to entry
You don’t need any skills or experience to make the website of your dreams using AI tools. Just a website spec, your company needs, and some knowledge of your audience and what kind of product they want, and how they expect it to be presented. This vision for the website you want is the only barrier to entry, making AI website creation a popular choice.
Cost-effectiveness
Gone are the days of paying a website designer thousands to design a site. Even the larger IT consultancies use AI within their website design because it works and saves thousands. But smaller businesses also benefit from these tools because they have smaller budgets.
Quick testing and launch
It can take months to test different features of a website and ensure everything works properly and the bugs are resolved. And launching can consume a lot of time, too. But with AI tools, testing and launch are sped up because the AI technology resolves bugs and launches more quickly than human experts.
Powerful personalization
Instead of communicating with a website designer and having them interpret your needs and sometimes make errors, AI tools allow you to input exactly what you want and change it quickly.
The Role of Digital Advertising in Website Success
Your website is exactly as you want it, fits the design brief, and is up and running. Now what? Next comes the way you drive traffic to it.
You’ll often find that prompt-based site builders integrate several marketing tools to help with this process, including:
- SEO optimization: Helps your site show up in search results so more people can find it when they search online.
- Email capture: Collects visitor emails so you can send updates, offers, or news that bring people back to your website.
- Analytics: AI tools use analytics to track who visits your site, what they do, and what works best, so you can improve and grow traffic.
Another way to drive traffic is CTV advertising. CTV, or Connected TV advertising, means showing video ads on smart TVs using apps like Roku, Hulu, or YouTube TV. It works through internet-connected streaming, not regular cable.
CTV lets businesses reach specific groups with video ads. These ads can lead viewers to visit custom AI-made websites, helping turn TV viewers into real website visitors or buyers.
A software company builds a landing page using AI, then runs a CTV ad on YouTube TV targeting IT managers. Viewers see the ad and visit the page to book demos.
Some of the biggest website builders on the market now include tools or partnerships that help users launch CTV ads. The main reason these include this technology is that it makes it easier to connect ads to websites and track what works.
Conclusion
Using AI to build your website isn’t just powerful, it’s simple and easy. And today, it makes more sense to implement this method than to use web design experts, especially if you’re an entrepreneur or part of a small business.
AI-driven website creation offers fast deployment, along with targeted digital advertising on CTV, which can attract customers and drive sales.
AI is evolving, and it’s essential to utilize it in every way possible to get ahead and take your place in the democratization of digital presence.
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